Privacy Policy
Marytale · Last updated 20 July 2026
Marytale is an app of illustrated bedtime stories for children. It is listed in Apple’s Kids Category, and it is built so that a parent can hand the phone to a child without worrying about what happens next.
This policy describes exactly what the app does and does not do with data. It is short because the app collects very little.
What Marytale does not collect
Marytale never asks for and never collects:
- a name, an email address, a phone number or a postal address;
- a date of birth or a child’s age;
- photos, camera or microphone access, contacts, or location;
- the Apple advertising identifier (IDFA). The app contains no tracking permission prompt, because it does not track anyone.
There is no advertising in Marytale of any kind, and no third-party advertising software. There is no third-party analytics software: Google Analytics for Firebase is switched off and is not built into the app.
There are no accounts. You do not sign in, and there is nothing to sign in with.
What Marytale does store
- A random identifier. The first time the app runs it generates a random identifier and keeps it in the device keychain. It is not derived from your device, your Apple Account, or anything about you, and it is not shared with anyone. Its only purpose is to keep your reading progress attached to your copy of the app.
- Reading progress, stored against that identifier: how many books and pages have been read, which days reading happened on, and the reading streak. This is what the profile screen shows you.
- Subscription status — whether an active subscription exists, so the app knows which stories to open.
- A push notification token, if you allow notifications. It identifies the device to Apple’s notification service so a message can reach it. Notifications are optional and can be turned off in iOS Settings at any time.
- Settings and saved books, which stay on the device itself.
Who else is involved
- Apple handles every payment. We never see or receive card details. Apple also operates SKAdNetwork, a measurement system that tells us, in aggregate and without identifying anyone, whether an advertising campaign led to installs.
- Google Firebase stores the stories and illustrations and delivers push notifications. Firebase’s analytics product is disabled in this app.
- Adapty manages subscription status. It runs in its children’s mode: the advertising-identifier component is compiled out of the app entirely, and IP address collection is switched off in code.
None of these companies receive personal information about a child from Marytale, because Marytale does not have any.
Children
Marytale is made for children and follows Apple’s Kids Category rules. It contains no third-party advertising and no third-party analytics that transmit device or user identifiers. Purchases, settings and every link that leads outside the app sit behind a parental gate — a step a young child cannot complete on their own.
We do not knowingly collect personal information from children, in line with the US Children’s Online Privacy Protection Act (COPPA) and Article 8 of the EU General Data Protection Regulation. If you believe a child has somehow provided personal information to us, write to us and we will delete it.
How long data is kept, and how to delete it
Reading progress is kept while the app is in use. Deleting the app removes everything stored on the device, including the random identifier — after which the reading progress held on our side can no longer be linked to anyone or retrieved.
To have the stored reading progress erased outright, write to support@pixagen.io and we will delete it. You may also ask what is stored, ask for a copy, or object to its storage.
Changes
If this policy changes, the new version appears on this page with a new date at the top.